A key part of attraction marketing is adding value for others and believe it
or not, you are more expert than you think.
If you are just getting started with this attraction marketing thing and
looking to write some articles, but **** the thought of starting with a
blank page, take heart, it’s not that hard.
Simply by following along with these tutorials you will become
a writer and learn how to position yourself as an expert worthy of leadership.
To begin your writing, you must first have some idea of what you are writing.
Is it blog material, a squidoo lense or something for an article marketing directory?
Next it is vital to work out who your target audience is.
Just think, what is it that gets you passionate. For most people it is about more than
Just making money. If you are passionate about your health MLM, great – that’s the
best topic for to talk about then. If Golf floats your boat, write about that. You will be naturally knowledgable.
Some examples of your target market are the opportunity leads you will generate
from your marketing efforts.
Think carefully – Are they people who have retired who need better health or more money?
Are they young people looking for a good solid business model and a
company they can believe in?
Are they health conscious people or those looking to lose weight?
With this audicnes you could even take it even futher. Ask are they parents, baby boomers getting older and facing health risks. Or are they parents with overweight kids perhpas facing diabetes or social stigma?
Maybe even the 20-somethings looking for ways to look hot to get that date.
Are they people ageing and in pain, looking for non medical alternatives.
You’ve gotto know these answers.
That’s how you write to your target audience
and move them to action. It’s a bit like getting inside their head and
answering their very questions even before they ask. That helps create a connection
and a following (of you) too.
Maybe they are people who hear about making money online and who are looking for
opportunities or even a blueprint for how to join a company and proceed.
Perhaps they are generation X & Y looking to ditch their day job and make it big?
It could even be people looking for the freedom to travel or play golf.
What I mean is that those who click through
to signup to your newsletter will be super targeted and therefore much more likely
to follow your recommendations at some stage, either now or later in an email newsletter.
Just remember, this is the initial stage of brainstorming. Don’t be a perfectionist. You
just want a huge list of ideas, grouped in a way that makes sense and helps you get started.
Trust that jotting these ideas down will soon create results. From this super list you will
fashion an idea and a campaign.
STEP 1
Brainstorm action plan to create master list:
1. Who are they? be detailed – include age, weight, kids, work, generation etc
2. Write a list of their concerns – what are their worries, problems, fears, challenges
3. Write down why they might have these concerns
4. Write down their dreams and aspirations, their wish list or goals
5. Write down what’s holding them back from taking action
6. List books,authors, mentors these people might know
Dont skip this step.
This is a formula that builds success, it is the foundation of your online business.
It will help you create the right content for your target market.
STEP 2
Brainstorm and create a master list of attractive topics for your
target market.
These will be ideas your potential audience will want to hear about
and that will make them feel you’re of value in their life. This is the
start of building relationships.
They will want your next email. They will be looking for it.
Don’t worry about writing the articles yet, it may never happen
but you do need that list of possibilities in order to get started.
There will be 3 basic categories. They are:
1. Reveiw = your opinion on book, program, person, system, company
2. Solve a problem or need
3. Content that does both of those.
Create a list of example topics for review
*cold calling vs generating your own leads. What’s best for you?
*Magnetic Sponsoring vz Renegade Marketing, What’s the difference?
*Top 10 cruise locations
*Is Attraction Marketing just another fad?
*Mike Dillard, Ann Seig or Daegan Smith – which mentor for you?
*Article Marketing vz PPC – what’s the difference and which should you choose?
Example of problem solving topics
*why you don’t have to wait to take your dream vacation – if you know the secret
*10 tips to packing light for your next vacation
*travel without a kink in your neck – how to fly in comfort
* how to lose weight without the hunger pains
* how to lose wieght without dieting
* 7 tips to beautiful skin
* Why working the 3 foot rule will not duplicate your business
* How attraction marketing ends frustration and rejection by drawing propsects to you.
* How to know which supplements actually work without having to try them all
* why the best upline in the world might be leading you nowhere
* How to build your business without going to hotel meetings, hold home parties or having to ask stupid questions
or
*Cut your expenses by working from home?
*Why Robert Kiosaki give MLM the big nod?
*Is your NWM business a scam – how to tell?
*Why MLM is the ordinary persons best chance for finanical freedom?
If you can follow these simple steps, you will be well on your way to laying
a strong foundation for your online business, with a basis of article marketing and
email marketing. Either way, this list will grow over time to always give you lots of
topics to write about to attract a laser targeted audience FOLLOWING YOU.
